Internet marketer Paula Kupfer to Lionsgate

Jennifer Lawrence stars within the Hunger Games, an approaching pic that'll be marketed by incoming Lionsgate professional Paula Kupfer.With "The Hunger Games" and "What to anticipate When You are Expecting" pending, Lionsgate has employed marketing vet Paula Kupfer as Vice president of promotions and consumer items.Kupfer will spearhead all national promotions, certification and retailing for top-profile films. Lionsgate's opening "Hunger Games" on March 23 and "What to anticipateInch on May 11, viewing both photos as potential franchise starters for that small-major.Kupfer involves Lionsgate from twentieth century Fox, where she was professional director of feature-film close ties. She was formerly at The new sony Pictures Entertainment as professional director of worldwide consumer marketing.Kupfer received recognition for Fox's marketing campaign with respect to "X-Males: Top ClassInch with partner Farmer's Insurance. She also headed additional national promotions on that film including efforts using the U.S. Military, Best To Buy and Rim.While at The new sony, Kupfer done the campaigns for "Spider-Guy 3," "Quantum of Solace," "Surf's Up" and "The Da Vinci Code.""Hunger Games" is going to be launched in China the coming year among the 20 U.S. films permitted yearly into that territory through the Chinese government. Lionsgate's drawn on Striker Entertainment, that also works best for Summit around the "Twilight" films, because of its retailing program.Alcon Entertainment introduced a week ago it had decided to co-finance "What to anticipate When You are Expecting" -- its first such investment outdoors Warner Bros. Contact Dork McNary at dork.mcnary@variety.com